Pilos Beauty Strategy team is an innovation hub that cooperates with top international houses of scientific research and trend setting in order to propose cutting-edge ideas for products and brands, conceptualized under a commercial vision. Providing insights on trend intelligence, business strategy, brand development and marketing communication the Beauty Strategy team works with one single mission… create successful brands! Whether the request is for an extra touch that will renew an existing product or there is only a rough idea for something completely new (new brand or new product launch), the Beauty Strategy team will use skills, tools and knowledge gained from years of business experience in the cosmetics industry and will become a dedicated and personal consultant. No matter at what stage of a project we receive a brand strategy request, we excel in realizing a brand’s potential by securing that innovation, strategic planning and creative application will be consistent and will deliver the mission.